THE TOWN OF WILKESBORO, NC
Showing people that small town life is a quality life.
Our partnership with the Town of Wilkesboro began in 2018, and has since grown into an ongoing collaboration built around strong visual storytelling and community pride. Over the years, we’ve worked closely with the town to produce a wide range of commercial video content designed to inform, inspire, and promote everything Wilkesboro has to offer. These projects have included travel and tourism commercials, community concert highlight reels, and promotional videos that shine a light on the people, organizations, and experiences that make the area unique.
Beyond campaign-based work, we’ve also supported long-term initiatives by helping build a comprehensive library of visual assets that the town can rely on year-round. One of the key examples of this was our role in the creation of Wilkesboro’s StoryMap website, where we captured and created video content to help bring the experience to life. By providing both on-the-ground coverage and aerial drone footage, we were able to deliver a visually engaging perspective of the town—highlighting not just the events and attractions, but also the landscape, energy, and overall character of the community.
Alongside video production, we’ve captured a large collection of still photography over the years, used to promote community events, recreational areas, and the quality of life Wilkesboro is known for. These images have helped support marketing and communications across a variety of platforms, giving the town consistent, professional content to share with residents, visitors, and potential newcomers.
Having an ever-growing archive of photo and video content creates endless opportunities for strategic marketing and advertising, allowing Wilkesboro to tell its story in a way that feels authentic, inviting, and current. Our ongoing relationship with the Town of Wilkesboro has been a meaningful part of our growth as an agency, and it continues to be one of the partnerships that helped lay the foundation for who we are today.
Historic Preservation Commission
We were asked to produce a promotional video that explained the role of Wilkesboro’s Historic Preservation Commission and why it is a vital part of the town’s continued growth and development. Working closely with town officials and the director of the Heritage Museum—housed in the historic courthouse at the heart of downtown—we were able to capture the story behind the Commission and highlight the lasting impact of preserving Wilkesboro’s heritage.
“Having Jared and his team step into a turnkey position with his photography and videography skills, along with his backend editing and storytelling skills, gives us impactful marketing material at a great value. His professional perspective and self-guided work makes him a valuable member of our team.” – Andrew Carlton, Planning & Development, town of Wilkesboro
"Jared’s brings our content to life on the big screen with ease. Jared’s thorough communication and professional approach allow the Tourism Development Authority to convey complex ideas or themes into scenes that create a compelling storyline. His eye for detail allows the viewer to immerse their senses and emotions in the natural beauty and wonderful experiences Wilkes has to offer." - Thomas Salley, Wilkes TDA
Community Survey Promo
This promotional video was created using existing footage captured from previous projects, allowing us to pull together an engaging piece that encouraged local residents to participate in a community survey. It’s a great example of how building a strong library of visual assets can streamline production, reduce costs, and still deliver high-quality content by repurposing material that’s already been professionally produced.
Ghost Tours Promo
Wilkes Candlelight Ghost Tours is one of the many unique seasonal experiences that both visitors and residents can enjoy in historic downtown Wilkesboro around Halloween. We were tasked with creating a promotional video that captured the atmosphere of the event and helped sell the experience to those looking for a guided tour that recounts not only the rich history of Wilkesboro, but also some of its most infamous tragedies and local legends.
Wilkes County Story Map
Over the course of a year, we partnered with the Town of Wilkesboro to identify key points of interest throughout the area and capture them through high-quality video and photography for a StoryMap GIS project. Our goal was to create strong visual content that would enhance the StoryMap experience and give users a more immersive, engaging way to explore the community.
By combining on-location production with interactive mapping, they were able to bring each featured location to life—highlighting the outdoor recreation opportunities available across Wilkes County. The finished StoryMap allows both visitors and residents to easily discover parks, trails, and other destinations, while also giving them the tools and inspiration to plan their next adventure. Below are just a few clips pulled together for constructing the StoryMap site. You can visit the StoryMap site for yourself by clicking here or the image above.
Photography
Below is a mere glimpse into our vast library of photography for the Town of Wilkesboro. Many of the stills captured have been used in magazine ads, social media, and vinyl banners. Having access to these assets gives the town a variety of visual they can use to support marketing efforts year round.
