MICHAEL’S JEWELRY

Keeping things creative with a hometown jewelry store.

We’ve worked with Michael’s Jewelry to elevate their commercial video branding and overall advertising presence with content that feels polished, creative, and unmistakably them. Michael’s isn’t just any hometown jewelry store—it’s our hometown jewelry store, and we wanted to make sure every spot we produced reflected the same level of craftsmanship, professionalism, and attention to detail they bring to their customers every day.

The holiday season is a major focus for Michael’s, not only because it’s an important time for sales, but because they genuinely love the spirit of Christmas and the sense of excitement it brings to their shop. Over the years, our Christmas commercials have taken a few different forms—each one designed to capture that warmth, energy, and small-town charm that makes the store feel special. The spots featured below are a great example of how we’ve been able to match their personality while still delivering high-end, broadcast-ready production.

In addition to seasonal campaigns, we’ve also produced a non-seasonal commercial that Michael’s can run year-round, giving them a strong foundation of evergreen content that supports their brand beyond the holidays. Michael’s Jewelry has been an incredible client and an even better creative partner—we always enjoy working together to produce fun, engaging videos that help showcase what makes their business a local favorite.

“Jared was awesome to work with. He had great ideas for our commercial. He kept us up to date on the progress and delivered as promised. We will for sure use his services again.”
- Lisa, Michaels Jewelry.

Commercial Videos

The commercials produced for Michael’s Jewelry were designed with multi-platform distribution in mind, allowing the brand to maintain a consistent, professional presence wherever their audience is watching. These spots have been used across local theatre advertising, broadcast television and streaming platforms, as well as in targeted social media posts—helping Michael’s reach customers through a strong mix of traditional and digital channels.