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about us
JCS Media & Marketing is a full-service marketing and advertising agency built on a strong foundation of media production and visual storytelling. Founded in 2018 by midsouth Emmy® nominated producer Jared C. Shumate, the company has grown to serve a diverse range of clients by offering a broad spectrum of creative and promotional services tailored to meet unique business and brand goals.
With disciplines rooted in video and film production, creative writing, photography, and graphic design, JCS Media & Marketing is equipped to develop high-quality content and marketing materials that help brands stand out and connect with their audiences. In addition to producing creative assets, the agency also supports clients through asset management and distribution services, ensuring content is organized, delivered efficiently, and positioned for maximum impact.
JCS Media & Marketing aims to tell each client’s story with intention and authenticity, using thoughtfully crafted creative work to elevate their message and drive results.
SOME OF OUR CLIENTS INCLUDE
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SERVICES (The Core Four)
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Everything begins with a conversation. It’s the starting point for building understanding, setting goals, and creating a clear path forward. During these early discussions, both sides bring questions to the table—because asking the right questions is what leads to meaningful answers. Those answers then guide smart decisions and actionable next steps. This process helps establish direction, build momentum, and get things moving in a productive way.
For many clients, this doesn’t stop after the initial kickoff. Ongoing consultation is an important part of the relationship, ensuring marketing and advertising efforts stay aligned with business goals and adapt as needs evolve. Regular check-ins—whether weekly, bi-weekly, monthly, or bi-monthly—allow us to review progress, evaluate performance, address new challenges, and stay current on everything happening across campaigns. These consistent conversations help keep strategies fresh, communication clear, and results moving in the right direction.
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Once we’ve identified what needs to happen, the next step is building a clear plan to bring it all to life. We take what we’ve learned and turn it into a structured approach that outlines priorities, timelines, and the actions needed to move forward. This planning stage ensures everyone is aligned and that the work ahead is organized, efficient, and focused on the right goals.
If creative assets are required, our team steps in to manage the production process from start to finish. That includes developing concepts, refining messaging, designing and producing the materials, and preparing everything for launch and distribution. Every asset is created with purpose—designed to support your campaign strategy and make sure your brand shows up consistently and professionally across the platforms that matter most.
From commercial video and digital ads to billboards and print materials, we produce a wide range of creative that helps your message stand out. These assets are built to grab attention, connect with the right audience, and strengthen brand recognition—so your business isn’t just seen, but remembered.
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Once the plan is in place and the creative assets have been produced, the next step is bringing everything to market and putting it to work. This is where your campaign moves from preparation into execution. We coordinate the rollout of your ads and materials, making sure they’re launched smoothly and delivered in the right places at the right time.
To make that happen, we work with a variety of trusted distributors and platforms to get your message in front of a real audience. Whether it’s digital channels, traditional media, or a mix of both, we handle the placement process and ensure your ads are positioned for maximum visibility and impact.
Strategic placement is one of the most important parts of raising brand awareness, driving sales, and generating new clients. It’s not just about getting your ads seen—it’s about getting them seen by the right people. That’s why we focus on targeting the audience that best fits your business, your goals, and your brand message. With the right strategy behind it, your advertising becomes more than promotion—it becomes a tool for growth.
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Marketing and advertising are ongoing parts of running a successful business—they don’t end after a campaign launches. To get the best possible results and the strongest return on investment, your efforts need consistent attention over time. That means actively managing campaigns, monitoring performance, and continuing to research what’s working, what’s changing, and where new opportunities exist. A strong strategy isn’t just built once—it’s refined and improved as your business grows and the market evolves.
That’s why we focus on staying involved beyond the initial rollout. We keep a close eye on how your creative assets are performing, how they’re being distributed, and what the data is telling us about your audience and your industry. By tracking performance metrics, distribution reports, and market analytics, we can make informed decisions and adjustments that keep your marketing effective and efficient.
This kind of ongoing oversight is something we not only recommend—it’s something we genuinely enjoy. We love digging into the details, spotting trends, and finding ways to strengthen results over time, so your brand stays competitive, visible, and positioned for growth.
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WHat’s it like working with us?
“Having Jared and his team step into a turnkey position with his photography and videography skills, along with his backend editing and storytelling skills, gives us impactful marketing material at a great value. His professional perspective and self-guided work makes him a valuable member of our team.” - Andrew Carlton, Planning & Development, Town of Wilkesboro
“Jared was awesome to work with. He had great ideas for our commercial. He kept us up to date on the progress and delivered as promised. We will for sure use his services again.” - Lisa, Michaels Jewelry.
”Jared C. Shumate was awesome to work with on a recent client project. Punctual, professional, and goes above and beyond for the best quality and finished video project. We highly recommend him for your next corporate project. We'll be calling on him again in the future.” - Adam Bennett, Cube Creative
“Working with Jared was a delightful experience. He is punctual, highly skilled, and professional. We created our first-ever Small Business Center video, and he made the entire process effortless. I highly recommend him and will use his services again.” - Laurie-Brintle Jarvis, WCC Small Business Center
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CONTACT US
Let us know how we can help you.