TOWN OF NORTH WILKESBORO, NC
Shining a light on small town charm.
North Wilkesboro may be Wilkesboro’s sister town, but it has a charm and character all its own. Working with both communities, we’ve focused on capturing what life looks like here—highlighting the town’s historic roots, scenic setting, and strong sense of community.
What started as a single billboard and one commercial video has grown into a full creative partnership, producing commercial content and marketing assets that help attract visitors, support local pride, and showcase the town at its best.
In 2024, we helped launch a full-scale regional campaign, including commercial distribution and targeted digital marketing—alongside a partner social media influencer to expand reach and engagement. We’re excited to keep building with the Town of North Wilkesboro. Some of our work together can be seen below.
30 Second Commercial Spot
Social District PSA
Business Solicitation Video
Commercial Distribution
As Agency of Record, we facilitated distribution of the 30-second spot featured here through Spectrum, running a targeted campaign across both streaming and traditional television in the Boone and Winston-Salem markets.
By the end of the campaign, we delivered more than 133,757 airings/impressions across streaming, broadcast, and online video. Top-performing networks included Spectrum News, Fox News, MSNBC, Investigation Discovery, CNN, Comedy Central, Bravo, MTV, and The History Channel.
The additional two videos in this section were produced specifically for social media and website distribution, providing shareable content designed to inform the community and engage other interested audiences.
Instagram Marketing with Influencer, @JensenSavannah
We partnered with social media influencer Jensen Savannah (736K+ followers across platforms) to create targeted social media content that supported and amplified our larger commercial campaign. By rolling out influencer-driven posts at strategic points throughout the campaign, we were able to extend reach beyond traditional media, drive additional engagement online, and connect with audiences in a more authentic, community-forward way.